SEO Techniques

Search Engine Optimization (SEO), is optimized, user-friendly content that makes your site visible on search engines and to a wider audience. There are multiple ways to utilize on-page SEO in WebPal.

 

 

Updating Your Settings

In the documents tree below your site name, open the settings for your entire website. The following attributes will be available to update:

Title aka Title Tag

 According to Moz, title tags — technically called title elements — define the title of your website. Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are displayed at the top of your browser. Title tags are the most important set of meta tags on your website.

While the size of your title tag is dictated by how many characters will fit into a 512-pixel display, it is recommended to stay within 50-60 characters.

Description aka Meta Description

The meta description is the attribute that summarizes the web page. The description is used to display snippets on SERPs. The meta description does not affect your SEO ranking, but is very important for click through rates to your website and your overall search marketing.

There is no limit to the number of characters in your meta description, however, search engines generally pull between 150-160 characters. 

Keywords aka Meta Keywords

Your meta keywords are a series of keywords that are relevant to the page. The meta keyword attributes is optional, as most search engines are no longer using them as a ranking factor. 

 

Other SEO Tips

There are a few other ways to optimize your SEO rankings throughout WebPal:

Headers and Body Text

Ensure your H1 tag contains the most important keywords to your webpage. Search engines follow the chain of command in terms of prioritizing keywords, so ensure you are using H1, H2, H3, etc. and body text (aka "Normal Paragraph" text) in order of keyword importance.

Images and Alt Image Attributes

Images are very important to include on each of page of your website. Be sure to include the image's title, filename, surrounding text, and alt attributes for optimal rankings. The image's title and alt text are particularly important and can be updated from the image properties in WebPal. See how to insert images and update properties here.